Stay Salty

Most football fans who watch the big game pledge allegiance to a team other than the two playing. Though they may try to hide it, they’re salty that their team isn’t there. They spent the whole season cheering, hoping, and praying that this might be the year, but unfortunately, as they say, “No good.” We’re going to stir the pot all season and encourage fans to Stay Salty so that when the big game comes, we can find out which fan base is the saltiest of them all.

The Regular Season

Throughout the regular season, we’ll generate salt with responsive ads based on the most up-to-date news in the league.

We’ll encourage fans to vent their frustrations on social using hashtags that we’ll monitor and follow throughout the season. Mr. Peanut will also be around to add in his two cents.

Giants @ Cowboys

The internet had a field day after learning New York Giants rookie QB Tommy DeVito still lives with his parents. This story broke just ahead of his first start with the Giants, a game they lost to the Dallas Cowboys 49-17.

Travis Kelce

Kansas City Chiefs TE Travis Kelce began dating pop star Taylor Swift earlier this season. Through week 16, he has fewer targets, total yards, and touchdowns than in his last 3 seasons.

In case you’ve never been…anywhere, Taylor Swift wrote a hit song back in 2014 titled “Blank Space.”

Broncos @ Dolphins

In week 3, Russell Wilson, potential Hall of Fame QB and self-named “Mr. Unlimited” lost to the Miami Dolphins, who scored a record-setting 70 points.

Browns @ Rams

In week 13, a pass was completed near the sideline to Elijah Moore of the Cleveland Browns. The referee announced to the stadium that the pass was complete because his butt cheek touched in-bounds before his foot touched out-of-bounds. The Browns lost anyway.

The Washington Commanders traded a top defender, former first-round draft pick Montez Sweat, to the Chicago Bears just a few days after a loss to the Philadelphia Eagles. The loss brought their record to 3-5.

Commanders @ Eagles

Bengals @ Browns

One day after signing a record-setting $275M contract, Cincinnati Bengals QB Joe Burrow threw for a career-low 82 yards in a 24-3 loss to the Cleveland Browns.

In the lowest-scoring game since 2007, the Minnesota Vikings defeated the Las Vegas Raiders 3-0.

The New York Jets threw a classic "Hail Mary" pass as the clock hit 00:00. The Dolphins intercepted the ball and ran it back 99 yards for a touchdown.

Since the start of the season, several Saints players have been in trouble with the NFL and law enforcement for: PEDs, DUI, Reckless Driving, and Aggravated Battery.

The Kansas City Chiefs executed a game-winning touchdown play in the last minute of the game that would have been a historic play. It was called back because one receiver was offsides, and the Chiefs lost.

A Minnesota Vikings player was quoted saying this as a positive statement about his team. They lost their next two games.

Seattle Seahawks’ wide receiver DK Metcalf revealed he has been learning ASL to trash talk without being fined by the NFL. The Seahawks lost their next two games.

The San Francisco 49ers got off to a hot start this season with 5 straight wins. The streak was broken in a loss to the Cleveland Browns.

Former Patriots QB Tom Brady is widely regarded as the GOAT (Greatest of All Time). The Pats have had a rough few seasons since his departure from the team after 20 seasons and 6 Super Bowl wins.

Ahead of week 3, the Chicago Bears had $100k of lawn maintenance equipment stolen from Soldier Field. A few days later they lost to the Kansas City Chiefs 41-10 in KC.

The Salty Feed

Mr. Peanut joins social media to harvest the saltiest Tweets, Threads, and Instagram Stories, and respond to salty fans all season.

He’ll take his personal favorites and display them all in one place.

@saltymrpeanut

Salty Fan Cam

Planters will sponsor the Salty Fan Cam at football stadiums across the country. When the home team is up and the away team is down in the dumps, the Planters Salty Fan Cam will capture the salty emotions of fans and display them on the Jumbotron for the whole stadium to see.

Tearful Reserve Peanuts

There is no game in all of sports that produces more tears than the Super Bowl. Tears of the Super Bowl losers will be harvested after the loss and will be used to salt a large batch of these season-ending peanuts. The Tearful Reserve Super Bowl Batch will be made available in every city the SB loser defeated throughout the season so they can feast on the tears of those who once hurt them.Available online and at select peanut retailers.

Saltiest Analyst of the Week

We’re partnering with Undisputed to bring our Saltiest Analyst of the Week award to their show. Every Wednesday the hosts will vote to award the Saltiest Analyst of the Week trophy to whichever host delivered the saltiest take that week. The winning host will proudly display the Saltiest Analyst of the Week trophy on their desk until next week’s vote.
Because you can’t spell ‘analyst’ without ‘salty.’

Dr. Mr. Peanut – Unlicensed Therapist

Dr. Peanut isn’t the first doctor to have a show, but at least he’s the only one willing to admit he benefits from the misery of others. Dr. Peanut will take calls from disgruntled fans and make sure that when they hang up the phone they’re even saltier than when they called in. Even his guest hosts aren’t safe from a casual reminder about that time they dropped the game-winning pass or that time they butt-fumbled in the Super Bowl.

The Salty Bowl

When the big game comes around, 30 teams’ seasons will have come to a soul-crushing end.

Before kick-off, we’ll launch a social media blitz to remind fans to Tweet, post, comment, and share whatever they’re salty about. The game, their team, the season, the whole league for goodness sake. They’ll include a hashtag to indicate which football city they represent. i.e. #ChiSalty #DenSalty #SeaSalty, and keep the salt coming!