A Killer Clean
Listerine is an oral rinse that doesn’t just sting — it kills — only because it’s so effective at mowing down mouth germs. Instead of shying away from the fact, the brand is leaning into it with all its weight, celebrating its killer edge and dancing on the graves of all that cause bad breath.
(Student Work)
EXTENSIONS
Breath Threats
If you know someone whose breath is way out of line, DM their address and phone number to Listerine’s socials.
They’ll receive a harrowing reality check — along with some coupons — to get their serial sour breath on track. From breathy 1 a.m. phone calls to ransom notes and more, we’ll murder malodorous mouths once and for all.
If you know someone whose breath is way out of line, DM their address and phone number to Listerine’s socials.
They’ll receive a harrowing reality check — along with some coupons — to get their serial sour breath on track. From breathy 1 a.m. phone calls to ransom notes and more, we’ll murder malodorous mouths once and for all.
The Breath Sentence
By not killing your bad breath, you risk bad breath killing the vibe. To help people check themselves, Listerine is setting up halimeters in bars and restaurants to measure halitosis on the spot.
If your breath is foul, you’ll receive The Breath Sentence: a mini bottle of Listerine and a not-so-subtle note to use it ASAP. But if you’re in the clear, you’ll score a coupon to keep your breath fresh for the long haul.
Gravestone Bottles
If you know someone whose breath is way out of line, DM their address and phone number to Listerine’s socials.
They’ll receive a harrowing reality check — along with some coupons — to get their serial sour breath on track. From breathy 1 a.m. phone calls to ransom notes and more, we’ll murder malodorous mouths once and for all.
Odor-bituaries
Even though bad breath deserves to die, someone needs to get the word out.
Listerine will take out obituaries in newspapers small and big to tell the story of bad breath’s pitful life and painful death.
Art Director: Jamie Sullivan
Copywriter: Sam Podolsky
CCO: Jesse Alkire